Duchateau

From the ground up, A&Co established DuChateau's core branding, messaging, and positioning, including design elements related to internal documents and materials, external marketing materials, and collateral. Most importantly, the main DuChateau website was created to house all of DuChateau's upscale flooring and wall covering offerings while maintaining each category's distinct branding and information for the consumer to easily digest and navigate.

As a premier brand from DuChateau, A&Co established the branding for Atelier. Atelier is designed to have an elite and upscale look to mimic the feeling of this high-quality flooring sub-brand.

Vinyl Deluxe, a category of vinyl flooring from DuChateau, was branded as the top-tier option in the space. At the same time, A&Co ensured the brochures, materials, photography, etc., were poised to match the elegance of this product.

From start to finish, A&Co led the logistics and planning, exhibit design and manufacturing, brand experience design, trade show marketing, and collateral, advertising, large-scale graphics, installation, and social media push for DuChateau's largest trade shows and events.

DuChateau's Wall Coverings includes a plethora of design and material options that allow the consumer to choose what best suits their needs. With the abundance of options, A&Co organized this category's branding to include marketing collateral and internal documents to accompany the website.

Concrete DeLuxe is "The Cast of Architectural Luxury." A&Co created the brand elements, brochures, marketing collateral, and coordination and implementation of on-location video and photography.

DuChateau launched a new category within their already diverse portfolio of products called Porcelain DeLuxe. A&Co spearheaded the launch of this new product with display systems, marketing materials, photography, and other elements to ensure Porcelain Deluxe had fit well within their other suite of offerings.

For an unique experience outside of DuChateau's main website, A&Co created a Digital Launch Microsite to house multiple products and provide a one-of-a-kind user experience. This site also included associated media assets and advertising to attract awareness.