Neal Communities

When the Neal Communities website was not adequately converting and unable to optimize for a mobile experience, A&Co stepped in to create a top-notch user and brand experience to convert potential home buyers into sales. A&Co enhanced their brand and its messaging throughout the website for a modern take on the traditional home buying process and engage consumers.

While Neal welcomed state-of-the-art technology as a new feature for all their custom homes, the company needed a way to showcase and market their preinstalled Smart Home system, allowing all homebuyers ease and accessibility upon move-in. A&Co took this new technology and transformed it into a sleek microsite to clearly explain all details to prospective buyers, as well as brochures and marketing collateral for those looking to learn more.

To accurately convey the detailed step-by-step process of the homebuyer journey at Neal Communities, A&Co engaged with their marketing team to create an informative print-ready brochure to guide homebuyers through floor plan selection, design options, construction timelines, etc., which concluded in a clearly thought out checklist at the end of the document.

To amplify engagement by those living in Neal Communities already, A&Co created and promoted a social media campaign for a contest including all of those living in Neal's communities to submit and post about their pet. A&Co created all associated graphics and messaging.

A&Co applied the Villa LIfe branding to create an unique microsite and related marketing campaign materials to highlight the community's duplex programs.

Through landing pages and newsletters, A&Co was able to ensure brand consistency through all digital channels. A&Co created a coherent experience through landing pages and email marketing campaign designs and language spread across a wide variety of topics and needs throughout all Neal's communities.